A distributor of consumer products wants to carry out a survey: data should be collected about a certain segment of population including the consumers of own products. Sales reps in the field know myAVIS™ and are delegated research places based on strategic points of sales. A marketing manager in the headquarters creates in myAVIS™ Forms Designer in his PC several questions and send them to mobile offices. The mobile sales reps interview the consumers and send their answers directly to the headquarters. The marketing manager can easily process the collected data in a graphic form. The outcome is information about consumers’ feedback to company’s activities. The company is able now to react to customer requirements in a real time.

The flying research is a special type of a research using the state-of-the-art mobile and communication technology for fast data collection, processing, evaluation, and analysis. The objective is to collect the information from the data within a very short time and with prompt feedback. Flying researches are carried out in myAVIS™ with a special extension that includes dynamic forms developed by KVADOS a.s. In myAVIS™, the company that organises the research can collect very quickly on-line information about behaviour of its clients. The available data can be analysed immediately. Companies can collect straight in stores information about customers, products sold and times of sales. This information can be immediately analysed.  The user can quickly find out who should be in focus, in what time, and what offer should be available in the stores. Or when launching a new campaign, it is possible to monitor immediately whether the campaign is well focused and to make corrections using up-to-date and realistic reactions on the market.